English wine will give Champagne and claret a run for their money this Christmas following Waitrose reports that its English wine sales have risen an incredible 120% year-on-year.
English sparkling wine sales are contributing to this outstanding increase. During November, Waitrose English sparkling wine experienced a sales uplift of 360% as customers, encouraged by its excellent quality, stocked up on their favourite British bubbly.
According to Waitrose, English wine is continually outselling wines from California, Alsace, Germany and Portugal and looks set to become the tipple of choice this festive season. In November, English wine outsold claret on Waitrose.com, the supermarket’s on-line service.
The Waitrose wine buying team, which includes five Masters of Wine, now takes English wine as seriously as any European or New World wine. Waitrose currently stocks wines from 11 UK vineyards and plans to increase its range still further in 2008.
English wine specialist Justin Howard-Sneyd, Waitrose Master of Wine, explained:
“English wines used to be regarded as the Cinderellas of the wine world – but now they are taking centre stage, and deservedly so."
“With the UK’s increasingly warm summers and the skills and expertise of English wine makers, English wine has seen a significant improvement in quality. It is also a great choice for customers wanting to try something a little different this Christmas.”
Every Waitrose shop in the wine-producing regions of England will have a range of between two and ten English wines, with a good proportion of Waitrose’s English wine selection available through Waitrose.com, Waitrose’s on-line service, including its best-selling Taste of England case, containing a mix of 12 English wines, £75.
Waitrose has scooped more major wine awards than any other supermarket. These include Best Supermarket of the Year at the Decanter World Wine Awards 2007, Off Licence News Multiple Wine Retailer 2007 and Supermarket of the Year 2007 |